James Nimmo

Brand Identity, digital, social media, merch

A fresh identity that represents a health and exercise specialist dedicated to tailoring fitness and nutrition plans to individual needs and goals, helping clients achieve their ideal bodies.

The colour palette embodies motivation, empowerment, and the joy of feeling good in your body.

The typography and design aesthetics are clean and minimalist, with graphic elements harmonising seamlessly with images. The marketing strategy focused on promoting the business through Instagram, directing traffic to the website where clients can purchase training packages.